“We needed to disarm people with a little bit of humor.”, Although Marcus ultimately employed humorous video advertisements, Cohn was unsure that a hallmark brand like Goldman Sachs would allow his team to make these marketing decisions. Marcus' CDs have APY rates above the national average and enable account holders to make money as they save. AdButler.ads.push({ Yeah. Marcus by Goldman Sachs, a brand of Goldman Sachs Bank USA. 1122503), authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. However, it's important to note that you will give up some banking products and convenience when you park your money with Marcus. Marcus by Goldman Sachs® puts 150 years of financial services expertise to work for you. Even if you have actually never ever thought about being an advertiser previously, you can learn “the ad biz” faster than probably any other approach of electronic advertising … The “Debt happens, it’s how you get out that counts” campaign would enforce the brand’s commitment to the consumer’s needs and create a “rational and emotional connection,” as Cohn calls it. Goldman Sachs (GS) recently announced a two-year endorsement pact with U.S. golfer Patrick Cantlay—the first athlete sponsorship in the 150-year history of the firm. This means you’ll be covered for up to $250,000 if the bank fails. In 2008, with the financial world in a tailspin and its investment bank counterparts failing and being taken over, Goldman Sachs opted to become a traditional bankin order to ensure its continued existence. That guy is dumb and fat, and regular, yet also so empowered by his Goldman Sachs high-yield savings account. Cantlay will help the firm build brand awareness for its recently launched Marcus by Goldman Sachs mobile app.The firm plans for the app to one day serve as the storefront and one-stop … This article is for informational purposes only and is not a substitute for individualized professional advice. Cohn was challenged with building a new brand that would refine Goldman Sachs’ image in the post-economic crisis age. var abkw = window.abkw || ''; Marcus by Goldman Sachs offers an excellent opportunity to build your savings, as it offers a high-yield savings account. Mitchell NewsNetwork 131,975 views. Overall, these ads are well-produced, wholly batshit and not nearly as tone deaf as some of you snowflakes are going to say they are. These outcomes would build the foundation of Marcus by Goldman Sachs’ foundation of value, transparency and simplicity. Well, these are many layers of fantastic. Both lenders provide loans to customers with good credit. Want to learn more about this and other important industry topics? 2,563 talking about this. “Interestingly enough as we dug into it and came up with the brand architecture ‘something by Goldman Sachs’,” Cohn explains regarding the brand name. Marcus by Goldman Sachs® provides no-fee personal loans & high-yield online savings for individuals. Before hiring Cohn, Goldman Sachs did not have a consumer products brand, Entertainment and Media Correspondent at CNBC Julia Boorstin explains. document.write('<' + 'div id="placement_376259_' + plc376259+ '">'); Start saving. Goldman Sachs International Bank is registered in England and Wales (no. Marcus, the digital-only consumer bank Goldman Sachs launched four years ago, is undergoing a leadership change. Marcus, Goldman Sachs’ consumer banking offshoot, began advertising its savings accounts this week with two new television ads that digs at other banks’ rather passive savings offerings. 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